How much is my data worth?
In 2019, Google made 162 billion dollars in revenue. A large portion of this was made from its proprietary advertising service, Google Ads.
When you use Google to search for anything from financial information to local weather, you’re given a list of search results generated by Google’s algorithm. The algorithm attempts to provide the most relevant results for your query, and, along with these results, you may find related suggested pages from a Google Ads advertiser.
Advertisers pay Google each time a visitor clicks on an advertisement. A click may be worth anywhere from a few cents to over $50 for highly competitive search terms, including insurance, loans, and other financial services.
Special thanks to Parsons School of Design (AMT) for funding this project, and Jon Packles for providing the technical direction direction to make it possible.